Toronto, Ontario, September 12, 2007 – Lavalife Corp., a leading
provider of products and services designed for singles, today
announced an exclusive two-year partnership with Playboy.com, the
premier online destination for men.
Under the agreement, Lavalife, which has over 1.2 million members
who exchange more than 1.3 million messages every day at http://www.lavalife.com,
will become the exclusive sponsor of Playboy.com’s newly created
Sex & Dating channel. Lavalife will contribute content to this
section on Playboy.com, which offers features on sex, dating,
relationships, and the single life, and provides visitors with a
direct link to Lavalife’s extensive database of singles profiles.
Playboy.com users will have the opportunity to browse profiles on
Lavalife.com, enjoy content relevant to their lifestyles, and also
connect with other singles through Lavalife’s
Mobile
and Voice dating services.
“This partnership is a natural step for both companies, as
Playboy.com and Lavalife’s core users are similar in age,
lifestyles, interests and needs,” said Marina Glogovac, Chief
Executive Officer of Lavalife. “Lavalife has long been a leader in
the singles and personals industry, and our entertaining content and
unique singles offer the Playboy audience a new way to explore
connections around the world.”
“We’re excited about the launch of our new Sex & Dating
channel on Playboy.com as the place where men and women can get
relevant and entertaining advice about the single life as only
Playboy can offer,” said Jeremy Westin, Executive Vice President,
Business Development, Playboy Media Group. “Given Lavalife’s
lifestyle brand positioning and its multi-platform approach to
singles communities, we believe they are the perfect premium dating
partner for this initiative.”
About Lavalife
Lavalife is ranked the #1 website for online dating in
Canada
and is ranked among the top 10 worldwide dating sites. A leading
provider of products and services designed for singles, Lavalife
connects, engages and entertains through a variety of web, voice and
mobile offerings. Founded in 1987, Lavalife Corp. markets its
products and services across the
United States
,
Canada
and
Australia
. Lavalife's open-minded approach to online dating allows singles to
choose how they want to "click" by offering three unique
and distinctive services in personals: dating, relationships and
intimate encounters. Lavalife has attracted millions of unique
members who exchange 1.3 million messages every day.
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